Walmart online shopping clothes7/7/2023 Bharti EasyDay retail grocery stores sell Great Value brand products in India as well. The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, El Salvador, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart but China is not included anywhere. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand. Otherwise, the country of origin would be listed.Īs Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery store products. Walmart contends that all Great Value products are produced in the United States. Often, this labeling system does not list location of manufacture of the product. As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, and Sara Lee which, in addition to releasing products under its own brand and exclusively for Walmart, also manufactures and brands foods for a variety of other chain stores. Products offered through the Great Value brand are often claimed by Walmart to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy. The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients. Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items, are made by a variety of agricultural and food manufacturers.Ĭompetitive pricing of the Sam's Choice brand and store-branded and generic goods is possible because of the lower expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands. Most Sam's Choice beverage products (excluding Grapette and Orangette) are manufactured for Walmart by Cott Beverages. It typically offers either competitive items in a given product category, or items in categories where the market leader is an "icon" (for example, Coca-Cola in the soft drink category). Ĭompared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items. Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Joyspun – women's sleepwear and intimates.No Boundaries, often abbreviated as NOBO – junior size women's and young men's clothing, shoes, and accessories.EV1 – women's casual clothing, accessories, and shoes endorsed by American television personality Ellen DeGeneres.Athletic Works – men's, women's, and children's activewear.Wonder Nation – children's clothing, shoes, and accessories.Time and Tru – misses size women's clothing, shoes, and accessories.Terra & Sky – plus size women's clothing.George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's).In March 2018, to better compete with Amazon and Target, Walmart introduced three new clothing lines and revamped an existing clothing line. Walmart, Inc., like many large retail and grocery chain stores, offers private brands.Īpparel brands Major brands JSTOR ( May 2018) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "List of Walmart brands" – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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